Marketplace Management

Marketplace management in Mexico, on a fixed operating cadence.

We run your Amazon Mexico, Mercado Libre and Walmart Mexico accounts day to day, and connect them to the imports, inventory and 3PL that make them work.

Request a Mexico market entry assessment Talk to our Mexico team

Marketplace management is the ongoing operation of a brand’s marketplace accounts: catalog, pricing, promotions, advertising, inventory, compliance and reporting, run on a fixed cadence with clear ownership.

Business outcome

Accounts that stay healthy and in stock, advertising that pays back, and a monthly view of the channel that headquarters trusts.

Who it’s for

Brands that have launched and need consistent account management
Brands whose marketplace team sits outside Mexico
Companies that want marketplace results tied to import and inventory planning
Headquarters teams that need English reporting on the Mexico channel

Problems it solves

Suppressed listings discovered late
Stockouts during key events
Advertising left running without review
No single view of channel profitability

Scope 01

Account operations

The work that keeps listings live and competitive.

Catalog and listing maintenance
Pricing and promotions
Account health and policy compliance monitoring
Customer-question follow-up coordination

Scope 02

Growth and inventory

Sales growth that inventory and margin can support.

Marketplace advertising management
Replenishment planning with the 3PL and fulfillment programs
Event and promotional calendar
Weekly and monthly reporting

Operating cadence

Cadence	What happens
Daily	Stock levels, account health alerts, suppressed listings, pricing exceptions, advertising pacing
Weekly	Performance review, advertising optimization, replenishment plan, open-issue tracker update
Monthly	Management report: sales, contribution after fees and advertising, inventory, catalog, next-month plan
Quarterly	Channel and assortment review, promotional calendar, expansion opportunities

Deliverables

What you receive.

Account auditCatalog, pricing, advertising and account health baseline.
Operating cadenceDaily, weekly, monthly and quarterly routines.
Replenishment planStock coverage by channel and SKU.
Monthly management reportSales, contribution, inventory and next-month plan.

How it works

01
Audit
Baseline of accounts, catalog and advertising.
02
Onboard
Access, routines and reporting set up.
03
Run the cadence
Daily, weekly and monthly operation.
04
Review
Quarterly channel and assortment review.

Roles and responsibilities

Who does what.

Clear boundaries between what PCG coordinates and executes, what your company decides, and what qualified or authorized third parties perform.

Roles and responsibilities
Workstream	PCG coordinates / executes	Your company	Qualified or authorized third party
Account ownership	Operates the accounts under written authorization	Owns the accounts; controls access	Marketplace platforms
Advertising budget	Manages campaigns within the approved budget	Approves budget and targets	Advertising platforms
Replenishment	Plans and coordinates inbound shipments	Approves purchase and import plans	3PL; marketplace fulfillment
Customer service	Monitors questions and coordinates responses	Defines policies (returns, warranties)	—

PCG coordinates certain legal, accounting, customs and specialized services through qualified third-party professionals when required. PCG Innovations is not a law firm, accounting firm or customs broker.

FAQ

Frequently asked questions

What does marketplace management include?

Catalog and listing maintenance, pricing and promotions, advertising management, inventory and replenishment coordination, account health and compliance monitoring, customer-question follow-up coordination, and weekly and monthly performance reporting.

Do we keep ownership of our marketplace accounts?

Yes. Accounts remain in your company’s name. PCG operates them under your authorization, with access permissions agreed in writing.

Can you manage marketplaces if our imports and logistics are handled by someone else?

Yes, although many clients choose PCG precisely because we can connect marketplace performance to imports, 3PL and inventory. We coordinate with your existing providers where needed.